What's the difference between Pay Per Click (PPC) and Organic Search Engine Optimization (SEO)?
Pay Per Click are paid advertisements displayed on the top, right and bottom of a Search Engine Results Page. The adverts are displayed based on the keyword is searched; whereas, Organic positions are non-paid results and appear on the search engine result page once a keyword is typed. Organic results are normally displayed below the paid adverts. Organic listings appear based onseveral criteria, amongst which the content and relevance of the webpage / website, against the search criteria, is an important parameter.