As digital marketing gets a new shape every year, it is good
to know the hottest trends (for the year 2017) available in the internet media
marketing. Google keeps on shooting up the new algorithm changes to make
sure that there are no spaces for the spammers in the digital media. If you have
a plan to duplicate the content or involve in other spam marketing techniques,
then please do rethink again. Your website may get penalized or de-indexed completely
in the Google search engine. Avoid all the spam tactics and follow genuine online
marketing methodologies to reach your business goal. Here, we have listed out
the top digital marketing trends for the year 2017.
Top Online Advertising Strategies & Trends 2017
Big Data plays an important role in data analytics. According
, Big Data is not a single technology or a shortlist of
vendors. It’s a loose collection of evolving tools, techniques and talent.
Gartner defines big data as “high volume, velocity and/or variety of
information assets that demand new, innovative forms of processing for enhanced
decision making, business insights or process optimization.” Big Data is
an in-depth knowing about your customer behaviour, trend analysis, market
intelligence, predictive analytics, etc.. When you have a clear view about your
customer needs and trends, achieving the business success is quite easy.
Device-friendly designs (responsiveness):
According to the Google's latest algorithm update, mobile
friendliness is the key to rank high. Make a responsive website
and you will
get rewarded for the work. By developing a responsive website, user exit rate
becomes low. Thus it gives a good opportunity to rank better in the search
As the world is searching for quick solution in everything,
video marketing would reach millions of people quickly than the ordinary way of
marketing (bill boards, hoardings, brochures, pamphlets, etc). There are many
online video channels available. All you need is an interesting video about
your products / services to reach the targeted audience.
Locality search marketing:
This is an ideal marketing methodology
for all types of businesses especially for the small organizations.
Locality-wise marketing should be your first preference. A business should
prove their presence in their locality first of all. After the success, they
can target the city-wise & nation-wide audience. Always make sure that your
presence is very strong in your own locality.
Create online surveys:
customer needs and behaviour. Take survey to identify the pulse of your target
audience. Your survey can be either direct or online. By publishing a survey
online, you provide real-time data to the viewers, there is a chance of
attracting more people to your website.
are marketing your campaign through SEO
, attractive landing page is necessary
to achieve high conversion rates. The landing page should have all the important
blocks such as form fills, images, service descriptions, discounts (if any),
free downloadable materials, testimonials and videos. Having all the important elements
in place can improve your leads & finally the sales.
social media marketing:
marketing is a very old technique but it is still effective for most of the
digital businesses. Know your customer completely. Collect all the details.
Contact them with attractive emails. The open rate & conversion depends upon
the features of emails. Major advantage of email marketing is that your
business is visible to the end customers directly.
media marketing is still a very important way of digital marketing. You need to
engage in the social media actively for driving the traffic to your webpage.
Some of the important activities include,
promotions & re-marketing
sharing & replies
media group engagement
4. Image & video sharing
huge rise of smart phone users, it is important for the digital marketers to
identify the mobile marketing techniques.
1. What the
users are searching for? (In mobile devices)
users - interests
users - demographics
popular social media websites in the mobile devices (based on service type and
all these points, user-friendly mobile apps would contribute much to the growth
of a business.
to the Wikipedia
– Wearable technology, wearable devices, tech togs, or fashion electronics are clothing and accessories incorporating computer and
advanced electronic technologies. Google
and Apple Watch
have the wearable technology platform. The designs often incorporate practical
functions and features. As more and more technology comes into play,
digital marketing should cope with the technology requirements to overcome the
By knowing all the latest trends and
implementing it thoroughly can bring enormous growth to your digital media