As a logistics business owner, you need to be aware about the existing issues & difficulties in logistics management. Logistics business comes under supply chain management system. It deals with the management of the flow of goods and services. Logistics business persons need to manage routine transport activities and customer satisfaction perfectly. Improper customer support can damage your brand name. Nowadays, transport company owners face several issues. Here, we have provided few tips to manage and improve the logistics business effectively.
Logistics Management Strategies & Improvement Tips
Create a proper plan:
Planning is the beginning point of logistics journey. Develop an ideal plan about the supply chain, warehousing, material handling, and distribution properly. Hire a qualified logistics consultant for your firm. A professional consultant can identify the pit-falls and plan the method accordingly.
Know your customers and analytics:
By having a clear knowledge about your customers and their requirements, it is possible to execute your business plans easily. You should be aware about,
1. Customer demographics
2. Expectations & price points
3. Age group
4. Seasonality (peak season of your business)
5. Mode of contacts (technology)
6. Maintain a healthy relationship with clients
7. Get client feedback, analyse and correct the pitfalls.
Customer satisfaction is the key to success in any business and logistics is not an exception.
Allocate flexible resources:
Logistics truck vehicles should be flexible for the transportation. It is good to have all types (from small-sized to large) of trucks for managing the workload effectively. Large trucks help in saving the fuel energy. Based on the customer requirements, your vehicle allocation should see change in the pattern. This methodology achieves cost-saving and improves the revenue.
If your logistics manager is flexible with the end-users and has a good network of industry contacts, he’ll be well-equipped to get your business out of any logistics problems. Finding the right drivers & managers is a part of effective logistics management. They should be customer-friendly to the end-users.
Businesses can reduce costs by proper utilization of technology. Avoid time consuming and manual processes. Automate processes across multiple departments, reduce headcounts and eliminate repetitive works.
1. Create a business web page to reach the potential customers.
2. Avoid manual form fillings, spreadsheets, accounting, reports, etc.. Go for a logistics software
and automate your business completely.
3. Shout about your brand online
4. Engage in the social media promotions
5. Allow the customers to rate and review your services.
Proper utilization of technology generates more revenue and sales.
Logistics businesses face severe competition due to high demand for the service. Regular tracking of your competitor(s) achievement, packages, strategies & methodologies can help you in getting a clear idea about the business. Try to implement the strategies (strength and weaknesses) you analyse from your competitors. Implementing the competitor strategies in your business can help to achieve the maximum ROI.
Effective inventory management:
Always use 80/20 rule. 80% of the effects come from 20% of the causes. In a company's terminology, 80% of profit comes from 20% of its customers / products. Concentrate on growing your top selling services / products. Keep a bare minimum of stock for your slow moving products. By following this rule, logistics company’s growth can be doubled in terms of ROI.
Transportation management business needs lots of effort, planning and effective implementation. Proper utilization of resources and fine tuning the strategies can move your logistics business to the next level.